Asacker on adaptation

From Tom Asacker comes this gem of insight: ... the paradox of branding: To stay relevant, your brand must constantly reinvent itself. Your audience will continue to grow and adjust - building on their life experiences - and you must change with them. You have to continuously appeal to their changing predilections with the appearance and experience of your brand. It’s an endless game of seduction. It requires vision, belief in collaborative innovation, and a passion for experimentation. I think this can be re-written as follows: ... the paradox of self: To stay relevant, you must constantly reinvent yourself. Your audience (your world) will continue to grow and adjust - building on their life experiences - and you must change with them. You have to continuously appeal to their changing predilections with the appearance and experience of yourself. It’s an endless game of seduction. It requires vision, belief in collaborative innovation, and a passion for experimentation. Hence life long learning. Hence "commencement begins every day". life education learning asacker